Newsletter 1: The Veloce Mandate—Performance, Precision, and Partnership
- Jennifer Stormes
- Nov 13
- 2 min read
Dear Friends, Future Guests, and Valued Partners,
Welcome to the world of Veloce Hotels. For too long, the luxury market has overlooked its most valuable asset: the sustained performance of its clientele. Our mission is personal—rooted in my background in Physical Therapy and a lifelong appreciation for meticulous engineering.
Veloce Hotels is built on a singular conviction: Recovery is not a luxury; it is the most crucial engine for high performance. We are transforming the hospitality asset class by aligning guest wellness with uncompromising financial strategy. This is more than a hotel; it is an optimized ecosystem.
The Financial Engine
We are not simply renovating; we are executing a disciplined Asset Transformation Strategy built for optimal yield. Our focus is on creating High-Margin Profit Centers that rapidly increase asset valuation:
Target ADR: Engineered to sustain a premium Target ADR of $250+.
Non-Room Revenue: The introduction of the Vitality Spa (our Proprietary Revenue Platform) creates strong, diversified revenue streams post-renovation.
Risk Mitigation: Our structured, de-risked approach includes managing a crucial baseline of 40-45% occupancy during the 15-month renovation period.

The Vitality Spa
The Veloce Advantage: The Vitality Spa
The spa is the heart of our performance mandate. It moves beyond passive pampering to deliver measurable results for global leaders, high-performing athletes, and discerning groups seeking restorative escape. As a new-build, high-yield amenity, the Vitality Spa is strategically designed to drive incremental revenue immediately upon launch.
Here is where you come in,
Reach out and join the Veloce Circle!
For Investors: Explore the complete strategic roadmap and the full financial thesis. Access is strictly limited to qualified partners. ]https://velocehotels.com/#pro-forma-access
For Priority Guests: Be the first to receive pre-booking opportunities, launch event invitations, and exclusive news from the Paddock Lounge. Jennifer.Stormes@VeloceHotels.Com
We can't wait to hear from you,
Jennifer Stormes
Founder and Ceo
Veloce Hotels
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