Aurelian Waymark Holdings
— Veloce Hotels
A Message From The Founder
The Future of Luxury is High-Velocity.
The inspiration for Veloce Hotels was born from a simple observation: the motorsports enthusiast lives at the intersection of technical precision and refined taste.
We aren't just building hotels; we are engineering a new asset class where human performance and automotive artistry coexist. At the center of our vision is The Podium—a dedicated hub that integrates elite conditioning with world-class design. From the high-performance gym to the sophisticated meeting suites, we have created a sanctuary that honors the machine while optimizing the human spirit.
With the acquisition of our flagship sites in Carmel and Westfield, we are securing a legacy of Dynamic Luxury. I invite you to join us as we accelerate into this new standard of hospitality."
— Jennifer Stormes, Founder & CEO
The Visionary Behind Veloce
Jennifer Stormes
Jennifer Stormes is the architect of Veloce Hotels, specializing in the assembly of high-alpha real estate portfolios where high-performance lifestyle meets institutional asset value.
With a career defined by operational precision, Jennifer has spearheaded the regional scaling of premier national brands, including Trader Joe’s and Hand & Stone. As General Partner of Aurelian Waymark Holdings, she currently oversees the strategic direction and capital allocation for the $600M+ Veloce portfolio, beginning with the flagship developments in Carmel and Westfield. Her expertise lies in merging logistical rigor with a vision for the next evolution in luxury hospitality.
Russell Louderback
With a career spanning more than two decades and over 150 institutional real estate assets, Russell Louderback defines the architectural pulse of Aurelian Waymark Holdings. As Lead Developer, he spearheads the end-to-end realization of the Veloce Collection, ensuring every asset adheres to the rigorous standards of high-performance engineering and silent luxury. Russell’s expertise lies in navigating high-barrier-to-entry markets, where his vision transforms complex structural challenges into iconic landmarks of sophisticated hospitality and institutional excellence.
Institutional Track Record:
Select Developments by
Russell Louderback
Russell Louderback
Lead Developer