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Aurelian Waymark Holdings

— Veloce Hotels

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Black Geometric Design

ANCHORED AUTOMOTIVE PRESTIGE

A monumental portfolio engineered for the elite car collector. We bridge the rich heritage of innovation corridors with high-velocity trackside luxury, building destinations that standard corporate chains simply cannot replicate.

01/ CARMEL FLAGSHIP

  • THE MOTORSPORTS POOL | The Octane Lounge 2-Story Restaurant, Simulator Room, and The Paddock Vault & Lounge featuring a 50-Car Luxury Display.

  • VIP EXPERIENCE | Private Podium Suites featuring high-design automotive studios engineered as a premium corporate or private brand showcase.

  • A RESTORATIVE SANCTUARY | A world-class, 10,000 sq. ft. Vitality Spa Club with PITFIT Integration, paired with a flagship Bombolini’s Artisan Coffee & Champagne Bar.

  • DISTRICT INTEGRATION | A monumental two-story glass display entrance framed by luxury residential apartment wraps.

  • THE MOTORSPORTS POOL | Integrated circuit access featuring a dedicated footprint for The Paddock Vault Private Garage Storage and advanced simulation hubs.

  • VIP EXPERIENCE | A monumental, 6+ story vertical entertainment wrap of dedicated event space, anchored by The Apex Lounge trackside rooftop.

  • PREMIER TRACKSIDE DINING | The Octane Lounge looking directly out onto the high-speed circuit, delivering world-class hospitality right on the glass.

  • DISTRICT INTEGRATION | Entered via the legendary Bruton Hall, opening into a massive two-story glass lobby with monumental vehicle displays.

02 / TURN 1 WRAP- CHARLOTTE

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Summer Collection

03/INNOVATION QUARTER-THE PIEDMONT MARK

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  • THE MOTORSPORTS POOL | Positioned as the premier NASCAR Arena Race Weekend Hub, integrated directly into the historic Innovation Quarter Medical School and Innovation Campus.

  • VIP EXPERIENCE | High-status network hubs engineered specifically for corporate medical executives and elite motorsport entities within a thriving, $1B+ urban technology district.

  • A RESTORATIVE SANCTUARY | A tailored Vitality Spa destination providing advanced recovery solutions, positioned directly alongside NASCAR's specialized brain and neck injury medical R&D center.

  • DISTRICT INTEGRATION | A historic Pullman train car restoration re-engineered into a luxurious, ultra-exclusive lounge extension of Bombolini’s Coffee House, seamlessly paired with premium residential apartment wraps

DEVELOPMENT ARCHITECTURE & LEGAL COUNSEL

DEVELOPMENT ADVISOR Russell Louderback Former VP, White Lodging

LEGAL COUNSEL Quarles & Brady Corporate Formation & Securities

ARCHITECTURE & DESIGN K2M Design Lead Portfolio Architects

Admission is strictly by personal invitation. Veloce Hotels reserves the right to decline inquiries without disclosure. All personal data handled under private confidentiality protocols.

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