Aurelian Waymark Holdings
— Veloce Hotels
ANCHORED AUTOMOTIVE PRESTIGE
A monumental portfolio engineered for the elite car collector. We bridge the rich heritage of innovation corridors with high-velocity trackside luxury, building destinations that standard corporate chains simply cannot replicate.
01/ CARMEL FLAGSHIP
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THE MOTORSPORTS POOL | The Octane Lounge 2-Story Restaurant, Simulator Room, and The Paddock Vault & Lounge featuring a 50-Car Luxury Display.
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VIP EXPERIENCE | Private Podium Suites featuring high-design automotive studios engineered as a premium corporate or private brand showcase.
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A RESTORATIVE SANCTUARY | A world-class, 10,000 sq. ft. Vitality Spa Club with PITFIT Integration, paired with a flagship Bombolini’s Artisan Coffee & Champagne Bar.
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DISTRICT INTEGRATION | A monumental two-story glass display entrance framed by luxury residential apartment wraps.
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THE MOTORSPORTS POOL | Integrated circuit access featuring a dedicated footprint for The Paddock Vault Private Garage Storage and advanced simulation hubs.
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VIP EXPERIENCE | A monumental, 6+ story vertical entertainment wrap of dedicated event space, anchored by The Apex Lounge trackside rooftop.
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PREMIER TRACKSIDE DINING | The Octane Lounge looking directly out onto the high-speed circuit, delivering world-class hospitality right on the glass.
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DISTRICT INTEGRATION | Entered via the legendary Bruton Hall, opening into a massive two-story glass lobby with monumental vehicle displays.
02 / TURN 1 WRAP- CHARLOTTE
Summer Collection
03/INNOVATION QUARTER-THE PIEDMONT MARK
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THE MOTORSPORTS POOL | Positioned as the premier NASCAR Arena Race Weekend Hub, integrated directly into the historic Innovation Quarter Medical School and Innovation Campus.
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VIP EXPERIENCE | High-status network hubs engineered specifically for corporate medical executives and elite motorsport entities within a thriving, $1B+ urban technology district.
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A RESTORATIVE SANCTUARY | A tailored Vitality Spa destination providing advanced recovery solutions, positioned directly alongside NASCAR's specialized brain and neck injury medical R&D center.
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DISTRICT INTEGRATION | A historic Pullman train car restoration re-engineered into a luxurious, ultra-exclusive lounge extension of Bombolini’s Coffee House, seamlessly paired with premium residential apartment wraps
DEVELOPMENT ARCHITECTURE & LEGAL COUNSEL
DEVELOPMENT ADVISOR Russell Louderback Former VP, White Lodging
LEGAL COUNSEL Quarles & Brady Corporate Formation & Securities
ARCHITECTURE & DESIGN K2M Design Lead Portfolio Architects