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Massage Salts

The Vitality Spa 

Performance Driven Recovery

Exclusively at Veloce Hotels

The Next Frontier of Hospitality is Performance. Our Margin is in Meticulous Recovery.

At Veloce Hotels, we serve a demanding and dynamic demographic—from global leaders and high-performing athletes to discerning groups seeking a sophisticated, restorative sanctuary.

We recognize that for our guests, recovery is a strategic investment, not a luxury.

This meticulously engineered approach to human restoration is more than a wellness offering; it is the High-Margin Profit Center that underpins our premium yield and defines the Veloce standard of excellence.

Beautiful Spa Pool

A Sanctuary Engineered for Peak Performance and Premium Yield.

Veloce Hotels treats the Vitality Spa not merely as an amenity, but as a Proprietary Revenue Platform (PRP)—a meticulous system designed to sustain the competitive edge of our clientele while maximizing asset value. Our commitment to high-performance recovery is the foundation for Vitality.
Modern spa interior design

Optimized Footprint

Maximizing RevPAS: Focus is on maximizing the utilization of treatment rooms and specialized recovery suites, which yield the highest revenue per square foot, rather than expansive, lower-yield common areas.

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The Calibrated Operational Advantage

Phased Construction Mitigated Risk: The spa's new-build status ensures its costs and revenue contribution begin post-core hotel renovation, avoiding disruption during the initial 15-month build-out.

High-Margin Treatment Protocols Premium Yield (The Core Mechanism): Services are focused on specialized, high-demand treatments (e.g., performance massage, bespoke recovery protocols), justifying a higher price ceiling and guaranteeing strong contribution to our High-Margin Profit Centers.

Non-Room Revenue Driver Stabilization Anchor: Key component in diversifying revenue streams and securing the valuation required to meet Year 4 Stabilization targets.

Anchored by a $12 Million Non-Room Revenue (NRR) target post-stabilization.

Massage Therapy

The Science of Restorative Care

The Vitality Spa is a specialized sanctuary where empathetic care meets rigorous science.

Every protocol is designed to achieve measurable results in both body and mind:

  • Addressing Mental Stress: We integrate neuro-wellness therapies and serene environments to interrupt the cycle of stress, promoting deeper cognitive restoration and improved focus, ensuring our guests gain a true advantage in mental clarity.

  • The Power of Touch: Our signature treatments are dedicated to restorative touch, proven to reduce cortisol levels, ease anxiety, and accelerate physical healing.​

     

Head Massage

Our Highly Qualified Team:

The Vitality at Veloce Difference

The efficacy of the Vitality Spa rests entirely on the expertise and passion of our personnel. We staff our center with dedicated professionals who view their work as a critical component of our guests' success:

  • Licensed Massage Therapists: Specialists in advanced performance and neurological recovery techniques.

  • Certified Aestheticians: Focused on skin health as a reflection of internal vitality and well-being.

  • Performance Specialists: Experts in functional movement and recovery protocols.

All staff are meticulously trained in the proprietary Veloce protocols, ensuring every guest receives personalized care that is empathetic, precise, and results-driven.

 

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Our Founder

Veloce Hotels & Vitality Spa

THE VITALITY PHILOSOPHY

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The philosophy of Vitality Spa is not rooted in hospitality trends; it is a clinical mandate. It is the result of a lifelong commitment to the science of recovery and human performance.

My path was defined at age eight. After my brother, Gregory, was left paraplegic following a hiking accident, I became his caregiver. Navigating the complexities of his long-term rehabilitation was the catalyst for my career in Physical Therapy and a permanent obsession with the mechanics of healing.

The Vitality methodology is a synthesis of three distinct disciplines, now further refined through our strategic partnership with PitFit Training:

  • Medical Expertise: My background in Physical Therapy allowed me to develop proprietary protocols for high-stakes environments—treating elite professional athletes, championship race teams, and high-level corporate leaders who require peak physiological function.

  • The PitFit Performance Pillar: Through our collaboration with Jim Leo and PitFit, we integrate world-class motorsports human performance. This isn't just fitness; it is neuro-cognitive brain training and physical conditioning designed for the highest level of competition.

  • Artistic & Military Precision: My years in classical ballet instilled a "sacrificial" work ethic, while my time at Culver Academies integrated military-grade standards of execution. There is no room for error when the goal is optimal performance.

At Vitality, we view recovery as the essential engine for both high performance and quality of life. We do not merely offer relaxation; we provide a sanctuary for the "Human Performance Athlete." We solve for the cognitive load and mental stress inherent in a high-octane lifestyle, reversing the toll of performance with absolute precision.

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Jennifer Stormes

CEO & Founder, Veloce Hotels & Vitality Spa Club

 

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