Aurelian Waymark Holdings

The Visionaries

The team building Veloce Hotels and the Heritage Collection, from capital and construction to hospitality and the racing experience.

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Jennifer Stormes

Founder & CEO, Veloce Hotels
General Partner, Aurelian Waymark Holdings

Founder of Aurelian Waymark Holdings, the parent company behind Veloce Hotels and the Heritage Collection. Jennifer built the portfolio's vision from the ground up — motorsports hospitality and wellness-led travel under one roof — and leads its equity partnerships, brand direction, and development pipeline.

Scott Duncan

Lead Equity Partner & Capital Syndication

Motorsports advisor and capital-introduction partner with over thirty years in NASCAR, IMSA, and Formula 1 sponsorship and partnership work. Scott leads investor introductions and capital strategy across the portfolio.

Russell Louderback

Executive Development Partner

Over forty years of development experience and more than $6 billion in development assets across the United States. Russell leads architecture, engineering, and master planning across the portfolio, partnering with K2M Design on select projects including Charlotte.

Edward Holloran

Lead Counsel, Quarles & Brady

Structures Aurelian Waymark Holdings' investment vehicles and corporate agreements, and serves as legal counsel for Veloce Hotels. Holds investor funds in trust until all offering documents and operating agreements are fully executed.

K2M

Architecture, Engineering & Master Planning Partner

Leads architecture, engineering, and master planning across the Veloce & Heritage portfolio — from site planning and entitlements through final design, ensuring every property is built to the same standard across collections.

Millennium Sounds

AV, Acoustics & Lighting Partner

Oversees AV, acoustics, and lighting design across the Veloce & Heritage portfolio, ensuring every property delivers an immersive, high-fidelity experience for guests and investors.

Preserving Provenance. Accelerating Hospitality.

A team drawn from motorsports, hospitality, capital, and design — built to carry the Veloce and Heritage collections

from vision to groundbreaking.